Location-based offers launched via London Wi-Fi hotspots
A new offer-based media platform will see mobile vouchers offered in central London via free public Wi-Fi for the first time in the UK. UK Wi-Fi provider Spectrum Interactive and location-based media...
View ArticleGoogle's Project Glass: Changing the way we see the world
Google’s mobile connected glasses will use augmented reality to interact with the real world in real-time. A concept video from Google, entitled ‘One Day’, was released last year to an intrigued online...
View ArticleFacebook unveils new targeting capability based on bandwidth connection of users
Facebook has launched a new global targeting capability which will enable advertisers to be able to target users based on the type of connection used: 2G, 3G or 4G.Targeting by mobile network type...
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